Influential SEO in the Start-up Space

Today we’re going to talk about the influence of SEO in the marketing, design, and innovation space.

Where does SEO come into this landscape?

It all starts with your requirement for the trust of your client – how is this trust built and whom determines where to rank you in order of the trustworthiness you display.

Know the site by the company it keeps.

In the SCO landscape call this latent semantic analysis. What does this really mean, it means that a site is given certain attributes based on the sites around it what they are about and whether or not they refer to our site as a source of reference.

So let’s take a quick look at eight made up of site called ‘BatteryClass’.
One of the ways that I try to explain this to potential clients is to imagine themselves as an expert in your batteries.

One of the ways in which their expertise is shown to the world is via the number of other papers that references them.

If the authors of those papers are considered experts themselves then referencing your paper would buy in association also have defined you as an expert.

This is how the democracy of the Internet Works. How many experts have considered you to be an expert in their field?

One of the ways to show your expertise is to review other content in your niche. You should draw comparisons between your content and a quality content of your competitors. Highlight the similarities and add to them, in short if you can make your content slightly more informative than your competitors content than your content will be considered more relevant.
Another thing that you should do is ask yourself whether or not your content answers the query your client would type into a search engine.

Most people don’t realize that good is Seo is more about creating that based customer experience on your site. The better the customer experience the more relevant your site is to the customer.

But how do I create a relevant site?

Will, first you need to show a purpose – after you have defined your purpose, it is time to EAT.


Expertise, authority, trust.
These three factors are used by google to determine the relevance and quality of a site.

Let’s start by breaking these three factors down firstly we’re going to look at expertise.

Above we describes how to basically show expertise, but there’s more than just that..

One of the biggest hurdles about being an expert in any given field, is getting a client to shift their mindset from one born from ego, into one made for service – because that is what you aim to be, useful.

Giving, not Gloating.
This is almost the fastest way to show people that you’re an expert in the field. Trying social media groups targeted at your niche, answer their questions. Give practical advice and seek nothing in return.

Authority comes from being the expert over and over again.
Once you are routinely cited your opinion is repeatedly requested search engines will start to notice that you are an authority in a given field you can create authority by seeking the most often asked questions – and answering them.

Authority also comes from being referenced by other authorities.

Lastly and probably most important, is trust – the reason this one is last – is because it requires that the other two be firmly cemented. It requires that the expertise and authority the crawled by the search engine algorithm.

Now as a startup or as a new business gaining trust of your perspective client is the most powerful thing you can do.

OK so now we have the EAT part down, what is next?

By no means is the easy part over, we have merely started laying the groundwork.

Our recommendation would be to set up social media profiles as well as a YouTube channel, and a blog. These all allow you to reach your audience without them having to search for you – as we said before it is wise to join groups where your clients hang out, and to create content that satisfies their thirst for information.

Create content that his niched. Create content that answers a question. Create content that provides practical advice.

Sometimes you have to reframe your content so that answers a particular question – or you need to ask a different question. It is really important to determine how often particular question is asked or who is asking the question that you are answering.

The next thing you want to do in order to gain the trust and authority and expertise and therefor relevance – is to create content can be referenced by other content. Think of your content being listed in the footer for a paper written about your niche.

When you find a content writer – insure that they can write content around given keywords, but some of these keywords will need to be semantically related to other content that already exists on the Internet this way we are forming a network of ideas your idea is one of the nodes in that network.
We know that with start-ups sometimes the idea that you’re trying to pitch is new and therefore cannot be searched so what you want to do here is fit neatly into an existing paradigm.

Search engines rank you based on your relevance so if your product or service is new but still relevant and the backing of keywords that answer the searches question will help expand your brand.

For example let’s look at electric cars – the topics that you might want to spend here are ‘batteries’, ‘electricity’ ‘storing electrical power’ ‘mileage’ reduced carbon footprint’ ‘renewable energy’.

The intimate things together like a neural network different ideas are linked to different ideas conceptually if you can trigger as many different ideas as possible and you will be both relevant and found by those that trying to find you.

Best SEO Australia

in response to the Foerbes article posted on 28 July 2017,

See SEO Results?

The author starts by describing our hopes and dreams (some would say dilusions) – in that we start a campaign, hoping to see growth ASAP – and in all honesty, thats pretty spot on.

He then goes on to describe what we expect, or what we have seen in the past, and that is that links are a major major contributor to the growth of the industry. Backlinks are the Backbone of internet traffic lubrication.

What this is getting to, is that we already know that SEO is time consuming, and backbreaking and tiring- how much effort is required before we can lay off the major legwork and see some results.

Next up, there are the variables that require concideration.

Of course the first one to touch on is that not all links are created equal. People forget that in the real world, a link counts as a vote of confidence, in theory anyway, I would only link to you, if the information you held was concidered valuable to the content that I am linking out from.
Does that make sense? I wrote about fish, and I am a fisherman, if I linked to your fish market, it would imply that you hold information that is valuable to me, as a well known fisherman – therefore you should know a thing or 2 about fishing. Click Here to Learn More.

The whole point, is to show the internet, that you know what you are talking about, but not only that, it is to show the world that I want to learn from you.

Source Strength – this means that the source of the link is already considered a entity to be reconed with – they are already trustworthy experts in the field.
If a site like an educational institution, or an encyclopedia, or a government site links to you, then they are already powerful and they are going to pass some of that power up the chain to you.

Domain Diversity – WHAAA? So this is a strange one, domain diversity means that each link from a given source provides a diminishing return – Umm, this means that 1 link from 1 domain is better than 2 links from the same domain. The diversity of the sources will increase your ranking potential.
The question was – ‘how many links are required‘ and the answer means, many, but not from the same place.

Target Landing Page. I use this sometimes to find black hat SEO’s – as a site that sends thousands of links to a home page looks fake, its not helpful, but linking from within an article to a specific page (or even a specific part of a page) brings value. It also means that juice is passed to the piece of content that is valuable, and that in turn helps that whole site, but not only that, it really helps the peice of content in question.

Semantically related Keywords. Anchor texts on inbound links and actually inner links are often overlooked, people think that they dont lend any value – but if theres one thing we know, its that they really do – they really significantly influece the link structure and profile of our site.

There is always a bit of a lul after making a change, some believe that it has to do with the way in which a site builds its profile, and others believe that its an anti spam mechanism put in place by the very creators of the searcg engines. Something that checks to see if it is being minipulated. Once you start doing things to rank your site, there is no doubt in my mind that the system is watching to see if you are going the way of the samurai, or the way of the dark lord.

When we look at a site, or a competitor, we look at 2 things, on site SEO and off site SEO.

On site factors include the potential power of inner links but more importantly, we also need to look at the overall depth and quality of the content provided. Other factors affecting campaign structure are the site architecture and the hosting provider. As an SEO, linking in doesnt do that much to help with growth, but that is because the seo space is crowded and other SEOs are putting a lot of effort into their space, ranking their cleints high will not help themselves – but as we have learned, thousands of links are required to remain number one. This is something that clients are not willing to accept, SEO is not set and forget – they need to climb the ladder of success and keep climbing.

We need to keep running in order to stand still – clients that are unwilling to do that will only remain on top for a little while.

Once they fall behind, they will need tofund someone to help push them back to the front.

So the question remains un answerred, if anything it should be more ambiguouse now – there is no set number of links, it should almost come down to ‘how much juice is required’ How much juice does the current number one have.

There is a cartoon about samurai samual jackson – Afro Samurai – where you can only take on number 1 when you have beaten number 2, and its the same with SEO – you can only climb to the top, one contender at a time – beat number 50, then add some juice, beat number 49, then add some juice and so it goes, on and on, but as you get closer to the top it will get harder and harder, as each of these contenders for the top spot have had to do the same thing – kill, move on, kill, move on, on and on.

The mathematical component associated with SEO is a strange place – the world itself is a hyrarchy of common sense, and decision making – where do we go for influence and expertise, who do we trust, and how will that come to play in the grander scheme of things?