TIPS FROM THE BEST SEO’S MELBOURNE HAS TO OFFER
The first thing to think about – is how are you going to burn through all the data out there, and pull something useful from 1.5 hours – we are limited in the time we have every week.
This 1.5 hours is as much as we are willing to spend churning through analytics. Until we decide that this is the way of the samurai – we won’t learn what we need to learn – but in saying just that – once your eyes are opened to what is available – you will fall in love with GA (google analytics) and what it can bring to the farm.
Step 1 – First things first, or our recommendation is – set up analytics (if you use WordPress then install the Monster Insights Analytics tool) once this is done it will walk you through setting up your analytics account – it may pay to login and verify ownership of the site. Once this is done – go to step 2.
Step 2 – Open up analytics (google search for Google Analytics) – login and run your eye down the left hand side menu – select and open up the “v’ menu, once in there unfold all traffic and then click on ‘Channels’
Step 3 – along the top of the output (explorer) is a timeline graph, I select my primary metric as Pages/Session – it is the prettier of the bunch – just below the graphical table is an option to choose your PRIMARY DIMENSION – and I always choose Acquisition > Landing page. This lets you see how many people drop onto your site via a specific page.
Step 4 – Share this data to your dev team – we work with a group of SEO’s in Melbourne (probably the best SEO’s in the world – we think so anyway) – and they pull the data into a Google sheet, that is then referenced in a Data Studio setup that is amazing. But what this really does, is allow the client access to data without needing to log in and see all the crazy screens and performance metrics that isn’t something they necessarily want.
Google Search Console – the Console of Kings.
When we first get into analytics, and search console, it can all be a little overwhelming- this is normal, as we discussed in the points above, your clients can either log in and get used to using these tools or they can hire a firm like Search Labs to build a data studio dashboard for them.
Search Console is amazing in that it allows the end user (the client) to see where their clients are coming from, which pages they are landing on, but also allows them to see which keywords were in the queries that sent the person to their site. This means that those pages can be optimized for high volume search queries. People don’t see how valuable this is until they really get into it. Optimal performance is key and seeing where your guests came from, and how they got here allows you to maximize your space on the web.
Another thing to keep an eye on is the manual actions menu item – if you ever see your search results dropping then it may be time to check it out – it indicates any spam links that might need to be disavowed. If however this all seems clear then search console is great for learning which keywords to optimise on a given page.
I know this wa a time based thing, but trust me – once you get into the analytics side the entire game changes- it is no longer about what you can do, its about what you are doing, and who is responding – we love playing this game – it is now eating our time but we are loving it.
Now if you are planning on making use of the Google keyword planner, then you can start gathering info for your content creation.
What we would recommend doing is taking a look at Google Trends – once you have picked a trend to write about then log into Google Keyword Planner – which is a ‘planning tool’ in your AdWords account – these 2 will allow you to select decent keywords to use for content creation.
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I might add a few more lines to this mix later but for now I think that this just about does it – have a good one.